FERMÀT and Nostra AI have partnered to solve a key challenge facing ecommerce brands.

Nostra AI × FERMÀT: Accelerating Commerce in the Age of AI Discovery

By seamlessly integrating Nostra AI’s Edge Delivery Engine™ with FERMÀT’s commerce experience platform—without any code changes or development overhead—eCommerce brands gain ultra-fast, personalized shopping experiences under a single domain that preserve SEO, improve tracking, and drive better conversions.

SEO preservation with subfolder routing instead of subdomains

100%

Development work required

About the Partnership

FERMÀT and Nostra AI have partnered to solve a key challenge facing ecommerce brands. Slow websites hurt conversions, and SEO limitations hide your best content from search engines, including AI platforms like ChatGPT and Perplexity.

By combining Nostra's Edge Delivery Engine™ with FERMÀT's commerce platform, brands can now deliver lightning-fast shopping experiences while preserving crucial SEO value. The integration requires zero code changes and delivers immediate results.

About Fermat

FERMÀT is the commerce experience platform that helps brands create, test, and optimize high-converting shopping experiences. By treating your website like a storefront, FERMÀT enables brands to own their customer journey without technical complexity.

The Challenge

AI is the New Front Door to Ecommerce

When customers ask "what's the best skincare routine for sensitive skin?", they're no longer Googling it, they're asking AI. ChatGPT, Perplexity, and other AI platforms are quickly becoming how people discover and research products.

This shift creates three critical problems for brands:

No visibility into AI-driven trafficMost brands have no idea how much traffic comes from AI platforms or how to optimize for it.
Lost SEO value on high-converting pagesYour best shopping experiences often live on subdomains, which means you're throwing away valuable SEO on the pages that actually drive revenue.
Slow load times that kill conversionsEvery second of load time costs you customers. Mobile shoppers are especially unforgiving, they'll leave before your page even loads.

Strategy: Speed + Smart Architecture

The FERMÀT and Nostra AI integration combines two powerful technologies to deliver performance and personalization without added complexity. Nostra AI’s Edge Delivery Engine™ accelerates any website instantly, with no migrations, code changes, or dev sprints required and works seamlessly with existing tech stacks.

Paired with FERMÀT’s Commerce Experience Platform, brands can create personalized shopping experiences that convert, intelligently route traffic to preserve SEO value, and dynamically adapt to each visitor for maximum impact.

Results

With FERMÀT experiences hosted under the brand’s main domain, brands finally get analytics that work, allowing for seamless tracking of the customer journey from page to page. At the same time, subfolder routing preserves and strengthens SEO performance by keeping content unified under a single domain. This approach boosts domain authority and improves the likelihood of fast indexing in search engines.

U Beauty is already putting this into practice. Their FERMÀT-powered experience is seamlessly integrated into their site structure, providing both performance insights and SEO advantages without compromising the customer experience.

With this foundation in place, brands are now empowered to create high-performing, search-optimized commerce experiences that don’t trade off speed, insights, or customer satisfaction. It’s a future-proof approach that aligns with how consumers shop and how search engines, and AI platforms, discover content. The result is a smarter, faster, and more connected path to growth.